SUSTAINABLE LIVING

“The earth, the air, the land and the water are not an inheritance from our forefathers but on loan from our children. So, we have to handover them at least as it was handed over to us” – Mahatma Gandhi

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A BRAND IS BORN

Nov 2018, 6 min read

It is not often that a brand is born at a wedding. Specially an Indian wedding, where so much is going on. Explore, how at one such wedding the seed was planted for the flowering of Elephant Cross as we know it today.

CAshmere to POLYESTER

Nov 2018, 5 min read

A naive exploration for a simple scarf business led us to the dark world of fashion. A journey into the unknown, unfamiliar and somewhat disappointing world of today’s fashion.

DRESSING SUSTAINABLY FOR CHRISTMAS!

Dec 2018, 8 min read

This Christmas, we try to make it easy for you to dress up sustainably. Here’s a quick read to get you ethically cool this festive season.

THE REAL COST OF CHRISTMAS!

Dec 2018, 10 min read

Have you ever wondered what’s the real cost of Christmas? Not the one you see in your bank account end of the year but the cost to the environment.