DeutschOUR 12 SUSTAINABILITY PROMISES
At Elephant Cross, sustainability is at the heart of everything we do.
1. 100% biodegradable fabrics
Current situation
Almost 350,000 tons of fashion waste is put in oceans every year. Majority of this is non-biodegradable.
Our approach
We only work with 100% biodegradable natural fibres, that decompose without harming the planet.
Contributing to UN Sustainable development goal 12: Ensure sustainable consumption and production pattern.
2. No child labor
Current situation
10.1 million children from the age of 5 to 14 are working in India.
Our approach
That’s why, we refrain from any form of child labor & control this strictly.
Contributing to UN Sustainable development goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all.
3. Equal employment opportunities for men & women
Current situation
In India, the labor force participation rate for women is one of the lowest in the world.
Our approach
That’s why, at least 50% of our artisans are women earning same salaries as men.
Contributing to UN sustainable development goal 5: Achieve gender equality and empower all women and girls.
4. Safe working environment
Current situation
Approx. 48,000 workers die in India every year due to occupational accidents.
Our approach
That’s why, we ensure workplace safety at every step of the production process.
Contributing to UN sustainable development goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all.
5. 100% eco-friendly colours
Current situation
Toxic dyes used by the fashion industry produce 20% of global wastewater.
Our approach
That’s why, we only use eco-friendly colors and dyes with digital printing methods to avoid impact.
Contribution to UN sustainable development goal 12: Ensure sustainable consumption and production patterns.
6. 100% water treatment
Current situation
One of the major environmental impacts from fashion production is water pollution.
Our approach
That’s why, we treat 100% of water we use before releasing it back into the environment.
Contribution to UN sustainable development goal 12: Ensure sustainable consumption and production patterns.
7. 100% biodegradable packaging
Current situation
During 2015, 141 million metric tons of plastic packaging was produced, of which 86% went unrecycled.
Our approach
That’s why, we offer 100% biodegradable packaging, which can also be used as gift wrap or 100% recycled & recirculated packaging from repack.
Contributes to UN sustainable development goal 12: Ensure sustainable consumption and production patterns.
8. ZERO Plastics
Current situation
It is estimated that 1.15 to 2.41 million tonnes of plastic are entering the oceans each year.
Our approach
That’s why, all our products & product elements are completely plastic free, making us a zero plastic company.
Contributes to UN sustainable development goal 12: Ensure sustainable consumption and production patterns.
9. 100% transport emissions offset
Current situation
In April 2018, Global carbon dioxide emissions set a new record, with the highest monthly average in recorded history.
Our approach
That’s why, we offset all emissions generated during transportation of our products.
Contributing to UN sustainable development goal 13: Take urgent action to combat climate change and its impacts.
10. Protection of ancient art
Current situation
Due to conflict in the region of Jammu and Kashmir, the ancient art of cashmere weaving on handlooms is increasingly getting lost.
Our approach
To protect the art and the weaver community in the region, we support them with our handmade line called Charkha.
Contributing to UN sustainable development goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all.
11. Zero emission weaving for handloom collection
Current situation
One of the major issues in textile production is the amount of emissions generated during the production process.
Our approach
That’s why part of our collection is made on handlooms that generate little to no emissions during production process.
Contributes to UN sustainable development goal 12: Ensure sustainable consumption and production patterns.
12. Contributing 5% of sales for clean oceans
Current situation
Marine life is endangered by a constantly increasing amount of plastic and toxic waste in the ocean, and the fashion industry with its synthetic fibres is one of the biggest contributors to this pollution.
Our approach
To honor our commitment towards protecting oceans, we contribute 5% of sales towards clean ocean projects.